This site is an experiment in virtual, tribal community. More and more we are bound by common consumptive patterns. Did you own a skateboard as a kid? Do you collect stamps? Do you own a sailboat? Far from being just interesting smalltalk, these facets of identity can have important consequences on what your world looks like and what kind of communities you are able to access. Are you an XBox person or a Playstation person? Relations to property is an important part of our modern identity.
To this end, this site allows users to identify and share information around Consumer Communities that they are related to. Think of it as a review site where you get to know other users and learn about how your purchasing decision opens up communal relationships. Vague enough for you? Soon all will be revealed. :)